Simply put; You must have the knowledge to do the work, patients to do the work thoroughly and accurately and commitment to put knowledge and patients before profit.
Good mechanics are hard to come by as we all know. Finding people who have the patients and will take the time to do the job right the first time, without compromise, is almost unheard of in the over promise under deliver consumer market. We at MotoFix strive to under promise and over deliver so when you get your machine back, you not only have a better running machine but also feel a superior value as apposed to feeling let down. It requires a solid commitment to the customer to be willing to be less profitable on a job to make sure it is done right.
Your Main Message
Use this space to tell people what your company does and why and how it does it. What're you known for? Who likes you? What's your number one competitive advantage?
Include all the things that make your business unique and better than the competition. Do you have a patented 13-step process for taxidermy that results in the most lifelike stuffed owls? You gotta mention that.
Other good things to weave into this copy include: awards won, distinctions given, number of products sold, company philosophy (just keep it short), interesting company history bits, and anything that makes a reader think you'd be awesome to do business with.
This is should be a prospective customer's number one call to action, e.g., requesting a quote or perusing your product catalog.